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I have decided to put our 10 step software marketing strategy into a “software marketing ebook report” format for easy download and reference.
We will start off at Website Design and Copy tips and tricks. Its critical you get this part right from the get go. Even though the 10 step strategy does not focus on selling from your website yet, its important to have a professional website that looks good and has effective copy that convinces users to buy from you.
Next in the software marketing 10 step strategy, we will look at Keyword Research. You need to know what words are being used to search google, yahoo etc for your the things your product can do. This is the roots of effective online marketing as you wont get anywere if you dont know how people try and find your product!
Next, Competitive Research is allows you to fast track your software marketing efforts by moulding your strategy around already successfull vendors in your niche. The internet makes it easy to spy on your competitors o make the most of it!
Then we have important download.com listing which will be the main focus point for this software marketing ebook report strategy. We levearge download.com’s ranking power to get good results in the search engines.
After we have an optimised and approved download.com listing, we then need to submit our software to as many software directories as possible. This gets us easy and fast downloads as well as alot of links to our listing.
After submitting your software, we now need to maximize the links to our listing (for max SEO and google ranking potential), by getting hundreds of deep links links to our download.com listing to make sure it ranks well for our chosen keywords.
The above is enough to get some decent rankins and downloads in a short period of time, however we want to prolong and sustain our good rankings and therefore we continue to generate links monthly via link building outsourcing projects. This is a long term monthly tasks.
After you deep link submissions, you will instantly want to begin your article marketing efforts. Generating great articles around your niche and product is a great way to be seen as expert in your field, generate quality links to your listing as well as send traffic to your listing, resulting increased downloads!
For those of you with a marketing budget, and want to to get instant results, may want to consider pay per click marketing (google adwords etc). Its competitive and can burn a big hole in your pocket if your not carefull, but can result in great rewards if you invest the time to lean how to do it properly, or make sure you outsource to ppc experts to run your campaigns.
Finally, you want to seriously look into an software marketing affiliate program. Getting other webmasters with alot of traffic to promote your products can seriously skyrocket your sales. Its not easy though and proper research needs to be done, but the rewards are worth it!
